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New York Fashion Week Store Event Signage
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Transformed Walmart PDP imagery through thoughtful casting, consistent lighting, backgrounds and the establishment of clear visual guidelines elevating on site product photography and contributing to continuous YoY growth.
New PDP: Elevated art direction, photography, casting, and styling, unified through consistent lighting and a standardized visual baseline.
Old PDP: Inconsistent art direction, photography, and styling, with variations in lighting, background tone and a lack of standardized visual guidelines.
Scoop Holiday PDP
Scenario Brand Launch Art Direction
Kacey x Lee Brand Collab Launch
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